Sports books like the Dawgs.

One team is unlike the others.

The betting market implied chance for the top 15 college football teams to win the national championship in 2023 pic.twitter.com/IdR1MoE45c

— SumerSports (@SumerSports) June 30, 2023

When you’re losing Mr. Conventional Wisdom…

Tony Barnhart (@MrCFB) lets us know the storyline everyone should be looking out for this college football season… pic.twitter.com/HC5RpZfWKW

— Paul Finebaum (@finebaum) June 29, 2023

Hey, Tony’s just asking.

Feeding the beast

MACtion — it’s not just for Group of 5 conferences!

Here’s another conference TV rights nugget today: As part of the finalization of its TV deal, the Big 12 expects to play weekday football games including Friday nights.

— Ross Dellenger (@RossDellenger) June 30, 2023

Friday night college football should go over huge in Texas, Yormark.  Maybe you can offset that with big gains in the Mexican market.

It seems like every month goes by with these marketing geniuses continuing to lose their way in pursuit of the last penny.