Florida International University came up with a unique approach to building student support of its nascent football program: bribery.
In an attempt to get students to come out and support their football team during home games, Florida International University is offering some creative incentives.
Here’s the pitch:
During each of the next four home games — starting with Saturday’s contest — three students will be chosen at random in the fourth quarter to receive a $500 scholarship for college expenses.
Another four students will win coveted parking upgrades. The sweet deal would allow the winners to park in faculty parking spots for a month.
“We are doing this because we want to create a fan experience and build an affinity for FIU,” said Sandy Gonzalez-Levy, senior vice president of external affairs.
There wasn’t much else they could do, since attendance at games is already free.
3 responses to “It beats four hot dogs and four Cokes.”
If I’m not mistaken, UGA did something similar with men’s basketball a few seasons ago. A random student’s name would be called during the game, and if the student was in attendance, he or she received a $1500 scholarship.
except games really aren’t free for students at fiu (and at practically every other institution with sports programs) since students pay mandatory, non-remissable fees to support intercollegiate athletics.
it’s simply a fact that colleges and universities with ic programs mug their students to support athletics when they enroll. it’s reprehensible for the small number of institutions where athletics is a profit center; it’s unconscionable for all the others.
but, hey, that’s the world we’ve created for ourselves.
Surely the faculty has been apprised of the parking situation?
If not, I am sure we can expect outrage.