Those of us who debate the question of the Cocktail Party remaining in Jacksonville might be interested in reading about Arkansas’ struggle with playing home games — at this point, more like a home game — in Little Rock’s War Memorial Stadium.
In this case, the math is pretty stark.
“If this was a dollars-and-cents decision, it’s easy,” says Arkansas athletic director Hunter Yurachek, and he’s correct. That presentation from last fall shows Arkansas loses $3.7 million per game by playing in Little Rock instead of Fayetteville – and beginning this fall, after that construction is completed, the number is expected to jump to $4.7 million.
There appears to still be a “but”, though.
But Yurachek, who was hired in December, isn’t finished:
“It’s not an easy decision if you talk about how playing games in Little Rock is a part of the fabric of this great state,” he adds.
If the situation is unique, so is Arkansas’ relationship with the Razorbacks. Without competition from professional sports or a significant in-state rival, the state essentially coalesces around the Hogs. (“One of the things I’ve found here is that everybody is a Razorback fan in some way, shape or form, at some level,” Yurachek says.) The result is undivided loyalty unlike almost anywhere else (several million Nebraskans might disagree). Viewed through that prism, an anachronism like playing games off campus might make sense, even as it hemorrhages dollars.
Former athletic director Jeff Long, who declined comment, was generally seen as desirous of moving the games to Fayetteville. But it was never that simple. And others have weighed in, publicly but also privately, and may have altered the equation. In a statement provided to USA TODAY Sports, Arkansas Gov. Asa Hutchinson reiterated his support for keeping games in Little Rock.
“The history and traditions of Hog games at War Memorial Stadium are woven into the fabric of life in Arkansas,” Hutchinson said, “and I think it’s good for the University and Razorback fans across the state for that partnership to continue.”
That message is consistent with what Yurachek says he’s heard in several meetings with the governor. Others note that the governor appoints the university’s board of trustees, who’ll ultimately be asked to vote on the issue. A decision is expected by late spring or early summer, after Yurachek and Arkansas chancellor Joseph Steinmetz present a recommendation to the board.
“We fully understand what an important decision this is for all Razorback fans, especially for those who have been a part of the rich history and tradition of attending games at War Memorial Stadium for decades,” Steinmetz said in a statement provided to USA TODAY Sports. “We’ve taken the time to make sure we make the best decision possible for all involved.”
Politics and being the only game in town makes for a heady mix. There are also infrastructure issues in the mix.
… Despite several renovations through the years, War Memorial Stadium is showing its age. In their presentation last fall, university officials said the stadium required significant facility upgrades with a price tag of up to $10 million in order to remain viable as a site for Razorback games. A recent feasibility study commissioned by Arkansas Parks and Tourism suggested $17 million in capital improvements were required. Those would likely be band-aids for the structure.
… For SEC games, a league rule requires the opponent to sign off on playing away from campus. And later this spring, a working group of SEC athletic directors is expected to unveil minimum standards for football venues, including for visitors’ and officials’ locker rooms (part of the $17 million in proposed improvements to War Memorial Stadium).
Speaking of politics, placating a powerful alum has created an even bigger home scheduling hurdle than Georgia has in Jax:
Another not insignificant piece to the puzzle: Through 2024, Arkansas is contracted to play its annual game with Texas A&M at AT&T Stadium in Arlington, Texas – fondly known as “Jerry World,” for Dallas Cowboys owner Jerry Jones, a former Razorback player who remains vitally involved in the program.
Every other year, as the designated home team in the series, Arkansas essentially loses a home date. If the Razorbacks are also playing in Little Rock, they’ll lose two dates on campus. And in Arlington and Little Rock, NCAA rules don’t allow Arkansas to conduct the same recruiting activities as at games on campus.
Really, when you boil it down, Arkansas has it much worse than does Georgia. Playing in Jacksonville is a financial plus, the stadium meets NFL standards and the Dawgs aren’t playing two home games a year off campus. And yet, they’re still saying Little Rock has a chance.
12 responses to ““It’s not an easy question from an economic standpoint.””
I wonder if the Jerry World contract offsets the $3.7M bogey from Little Rock games. Doesn’t fix the recruiting disadvantage and stadium issues, of course.
“And in Arlington and Little Rock, NCAA rules don’t allow Arkansas to conduct the same recruiting activities as at games on campus.”
Why would ncaa rules restrict any recruiting activities in Little Rock? It’s not a ‘neutral’ location agreed upon by 2 opposing schools. They are simply shifting a home game to another in-state venue. I would think that’s their prerogative, not that I think it’s a good idea.
No snark, just curious. How is playing in Jacksonville “a financial plus” compared to playing every other year in Sanford Stadium?
I’ve posted on the subject more than once. Check the archives and you can see the math. Both schools make more money in Jax than they would home-and-home.
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Also worth noting that it’s a big financial plus for the Golden Isles as the area receives what I’d imagine to be a Summer season-like boom in revenue for almost a full week in late October. And I don’t think I’m alone in saying I’d much sooner visit the Golden Isles in late October than visit Little Rock, well, ever.
I went to Little Rock when we played there in 2014. Huge pedestrian barriers had to be pulled across the concourse for players to enter and exit the field. That created quite a traffic jam before the game and at halftime. The place reminded of Macon’s old Porter Stadium, just bigger.
If you remember Porter Stadium you know your history!
Yes, it was a dump and felt like a high school stadium, with chain link fencing everwhere… And as you say, they had to stop/block the crowd below the concourse so the visiting players could walk from the locker room onto the field…
As someone who values tradition though, I sympathize with those who want to keep games there, it was certainly a unique one!
There is a big part of the State of Arkansas who come to see the Razorbacks and never step foot in Fayetteville. The money in state besides the Waltons is in Little Rock. I hope they play a real game every season in Little Rock. My dad is from Arkansas and lives his Razorback.
Gets one to thinking. From a purist’s standpoint, college teams should play in their own stadiums. From a realist’s standpoint, there are politics and money involved. They demand to be weighed in any decision.
For instance, GT could move their home games against Clemson and Georgia to the ‘Benz. Yeah, their crowd would be minuscule in comparison to the “visitor’s”, but look at the money falling from the sky. They could use the dough. Also, it would help their recruiting, I think.
As far as the WLOCP goes, it’s a hoot for those that can go. It makes money. It gives south Georgians a chance to see the Dawgs and is an economic boon to the southeastern corner of the state. It’s gone on long enough that’s it’s become a CFB tradition.
But I still don’t see why Arkansas would want to play a game in L.R. and lose millions. State and city politics is the only explanation that makes sense.I guess the restaurants clubs and hotels in Little Rock need the business, as do the ones in Fayetteville. The ones in LR have more influence.,
If we went back to the roots of college football, Bama and Auburn would play more games in Birmingham. UGA and Auburn would play more games in Columbus or Macon. The Mississippi schools would play more in Jackson. Arkansas is from a historical perspective remaining more of a purist to tradition than vast majority of the programs.
“…of this great state”
I had to chuckle