If you’re so smart, how come you’re not rich?

It’s hard to believe you can raise ten and a half million dollars publishing dreck like this, but that’s just what Bleacher Report has done.  Read it and weep:

So how has Bleacher Report pulled this kind of growth off when almost no other sports-related startup has? Tons and tons of content for nearly any sports team anyone could care about. They produce more than 500 pieces of content a day, and have more than 1 million aggregate subscribers to their online newsletters tracking some 300 teams…

… Bleacher Report has 3,000 contributors and 700 featured contributors. Most are everyday sports fans who want a megaphone and people to argue with, but have day jobs and don’t have the time to build a large enough blog to get an audience on their own. Bleacher Report gives them some light editing tips, stats and analysis to provide story ideas and research, and of course distribution…

“Light editing tips”?

We really are doomed as a civilization.



Filed under It's Just Bidness, Media Punditry/Foibles

18 responses to “If you’re so smart, how come you’re not rich?

  1. Ausdawg85

    Never heard of ’em. But I do love the weekly updates on the 100 sexiest female atheletes feature…doh!


  2. AlphaDawg

    I found BR not long after it launched and I thought it was Great. It was a MEGA Sports blog. I even had some good back and forth with Lisa Horne from Fox Sports on there. But it’s been nothing but net drivel for sometime, offering people a platform for asinine arguments.

    I followed a link to an article there not long ago that had AJ Green listed as the most likley College player to be a bust in the NFL. The writers reasoning; poor route running and a lack of elite speed? I might be a UGA homer. But just DAMN…


  3. Steve M.

    Of course they’re mega-successful.
    “The 20 Most Boobtastic Athletes Of All Time”
    What else is there to say?


  4. NCT

    Ha! As I was reading the quoted excerpt, the same exact phrase knocked me upside the head: “light editing tips”. I decided a long time ago that at least 90% of BR contributors are middle-school boys.


  5. ZDawg

    Puurfect blend of TMZ and absolute BULL$H!T. Of course, people love it.


  6. Scorpio Jones, III

    We love you anyway, Senator, even if you don’t get picked up by the Washpost.


  7. Cerbera

    I finished an editorial internship with BR a few months ago, and “Bleacher Report gives them some light editing tips” is an overstatement. The site practically handcuffs the editors, to the point of saying that if a writer is a “Featured Columnist,” you should give them a free pass on an embarrassingly wide variety of errors.

    It’s all about the clicks and the keywords.


    • No One Knows You're a Dawg

      I’m surprised the “featured writers” don’t ask for feedback from editors. One would think they’d like a heads-up when they make a glaring mistake.


  8. Socrates

    Who said those in the 21st century United States have a civilization in the first place.? The Greeks had a civilization. What the US has now–I don’t know what it is.


  9. Hogbody Spradlin

    Blutarsky, envy and jealousy are powerful emotions.


  10. No One Knows You're a Dawg

    Well, Google offered $6 billion for Groupon-and was turned down. Internet bubble 2.0?


  11. travis fain

    It won’t last. The beauty of their model is that your contributors are also your customers and your marketers, but it’s not sustainable.