Everything you need to know about the current state of big-time college athletics, in one sentence.

I mean, this says it all.

Major-college athletics departments increased the amount of money they generate by nearly $385 million in 2012, but they increased operational spending by more than $665 million, a USA TODAY Sports analysis finds.

There ain’t enough money in the world to make that math work.  It’s just that the geniuses running the game haven’t come to grips with that yet.  Which is why we’re not done with conference realignment and postseason issues.  Not even close.



Filed under College Football, It's Just Bidness

10 responses to “Everything you need to know about the current state of big-time college athletics, in one sentence.

  1. Faulkner

    They are just using the same math the government does. It’s all good. Nothing to worry about.


  2. Lorenzo Dawgriguez

    But Ga State and Ga Southern say more athletic spending is the way to turn themselves into 1st class universities.


  3. Rusty

    If I didn’t know better, I’d think they were using the schools as a stepladder to government “service” in D.C.


  4. RP

    China can start buying NCAA bonds too. Athletic department bailouts anyone? The pres does like his college sports.


  5. Memphis

    I’m playing the devil’s advocate here, but does this justify the UGA athletic department profit machine? UGA athletics has consistantly been operated to turn a profit, has $68 million in reserve, and recently turned $38 million over to the UGA Foundation to manage. Personally, I would like UGA to spend more on football but are they just seeing/preparing for the broken track this train is heading towards?


    • paul

      I think at least part of the mindset at at UGA is this: we are very, very quickly moving to a model of privately funded public education. States and the federal government decrease their budget outlays for education every year and have been for quite some time. There is no reason to believe this trend will not continue. Schools are left to either make cuts or make up the difference. Some money for things like construction can be had by issuing bonds. The rest is brought in through donors. I think UGA is simply putting away seven years of grain in anticipation of the coming drought. Which, quite frankly, makes them a whole lot smarter than most.


  6. mike in orlando

    Hey, an 8-team (or 16-team) playoff will solve EVERYONE’S financial issues. Or so we will be told in about four or five years.


    • Cojones

      They can drag it out longer than that. Hell, they drug out the BCS, Part 1 for 12 yrs while getting us to that fabulous Pick-4 stage we will enter in 2015. Just picking out who will serve on the “trick’um” committee will take two years of pandering to the fans for the privilege of getting shafted legally. Again.