Let me go out on a limb and say this will not be in anyone’s future, for the simple but obvious reason that if Mark Cuban thought there was money to be made with a football minor league, he’d already be doing it.
Filed under It's Just Bidness
Cuban’s not in the business now because the largest competitor has a huge brand, tax, and “employee” benefit/compensation expense advantage. If these get reduced or eliminated, he’d consider entering the market.
I know this because I watch “Shark Tank”.
If the NFL thought there was money in minor league professional football, college football would be the equivalent of college baseball where top talent would go to minors rather than college. There would be no 100,000 seat stadiums with $1 billion TV contracts. The multi-billion dollar question is whether the buying public will continue to pony up money for contributions, tickets, and cable TV in a pay-for-play era.
The market isn’t static so looking in the rear view mirror may not be the most analytical tool.
When it comes to supporting sports with my dollars and/or time, I’m down to my kids and my schools. I don’t watch NFL, NBA, or MLB unless I’m in a public place with a TV.
I’m already ignoring tons of products with superior talent to college sports. I am ignoring other college teams with demonstrably superior talent in sports like basketball and baseball. When I pick a high school football game to watch, I am not picking the one with the most D-1 prospects.
I am still blown away that people who own sports franchises and who market sports stars still have such a flawed understanding of what makes their money machines tick.
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