Andy Staples looks at how college football broadcasts will be delivered to consumers in the future and asks a lot of questions that the people running the P5 conferences ought to be asking themselves today…
It’s quite possible that rights fees have hit their zenith, and athletic departments need to prepare for the fact that their revenue is not going to grow at the rate it has over the past 15 years. It might even dip as viewers adjust to a new world and figure out how they want to pay for it.
Chances are we’ll end up paying about what we pay now to watch college football in 10 years. But we’ll be far more aware of how much we pay, and we’ll be sending that money to different places. That’s why Iger’s comments should have every athletic director and conference commissioner thinking about how their leagues are positioned for their next deals.
… but probably aren’t. Hey, it’s not like there’s a crisis this second, right?