Well, this just quietly slipped out.
Big East commissioner Val Ackerman told SI Now’s Maggie Gray on Friday that the NCAA is reconsidering allowing student athletes to sign endorsement deals.
Under the current rules, student athletes may not be paid for the use of their image or likeness or they would forfeit their amateur status and their collegiate eligibility could be affected. When Gray asked Ackerman why students shouldn’t be able to capitalize on the value they bring to their university, Ackerman responded that the NCAA is considering changing that rule.
“That’s one that’s actually under consideration I believe by the NCAA,” Ackerman said. “It’s actually a time right now where student athlete interests are being closely examined. I don’t have an answer for you on that one today but I will say that and a number of other topics are under review, and I think rightly by the NCAA and it’s very possible that over the course of the next year or two as these these ideas work their way through the legislative system you could see changes.”
Once again, behold the awesome power of the law suit.
While I have no idea what the final version of what the NCAA will propose would look like, it’s an easy move, in that it’s one that won’t cost the schools anything. It’s just too bad they didn’t face up to their stupidity and greed a few years ago, so they could have saved themselves a few bucks and a ton of embarrassment.
Not to mention saving a little more of the careers of AJ Green and Todd Gurley for Georgia fans. Schmucks, every one of ’em.