You pays your money and you takes your choice.

Andy Staples tells us that Jimbo Fisher’s decision to leave FSU for Texas A&M was the result of an odd dichotomy.

Fisher wanted more upgrades, and Florida State’s odd organizational structure had begun causing friction. At most schools, the booster club is under the control of the athletic department. Even if the club is a limited liability corporation separate from the school or the athletic department, the athletic director ultimately decides how funds raised by the booster club are used. That isn’t the case at Florida State, where Seminole Boosters, Inc. CEO Andy Miller wields more power than athletic director Stan Wilcox. Fisher’s priority was a dedicated football operations building that would move the Seminoles’ day-to-day operations out of Doak Campbell Stadium, where student classrooms and player meeting rooms share hallways. That wasn’t Seminole Boosters’ priority, though. Fisher wanted to make his operation more efficient, while the booster club wanted to address the gameday experience for the fans who fund the booster club. So instead of starting work on a football building—something new Seminoles coach Willie Taggart likely will get in the coming years—$80 million went toward renovating the stadium. By the start of the 2016 season, Florida State had added a huge new video board, ripped out bleacher seats and replaced them with chairbacks and added premium areas in the south end zone.

Jimbo, of course, is another proud adherent of the Process, which makes me wonder if, between this story and what we’ve watched unfold at Butts-Mehre since Kirby came to town, that’s the choice presented to a school that chooses to bind itself to a Saban acolyte — spend on what the coach believes is best for the program, or spend on fan experience.  What I can’t figure out is why schools like these can’t make the effort to appeal to both.  It’s not like they can’t afford it.

20 Comments

Filed under ACC Football, It's Just Bidness

20 responses to “You pays your money and you takes your choice.

  1. We weren’t spending money on the fan experience either. At least FSU was trying to make their customers feel they were getting money’s worth. Dabo was out-hustling Jimbo for talent, and the jerk had to blame someone.

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    • Stoopnagle

      Beating the crap out of all of our rivals, winning the SEC, and playing in the Rose Bowl and having a shot at the National Title is what I call “getting my money’s worth.” Seatbacks are nice and big video screens and all, but if we keep winning like we did in ’17, I’m all good.

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      • I get that, and I agree. My point was that before 2016 we weren’t spending money on either improving the product on the field or the experience for the customers in the stadium.

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  2. ugafidelis

    I think that’s just an excuse. They got an IPF in 2013 and won the Natty that year. So recently performance is starting to slip… He’s getting heat and the performance on the field is not improving. So ol’ Jimbo thinks to himself, ‘it must be because our players have to share hallways with regular students. Yeah. Yeah. That’s it!’

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  3. Junkyardawg41

    you bring up an interesting question. Do I spend my money on my “retail fans” and their experience or the big boosters and the operations? If The focus is on the latter and the team has success, the former can be miserable but the AD won’t care due to supply and demand.
    I think what you point out quite rightly, is you better do both. At some point, your product will have a down turn and it will implode your revenue stream. If that occurs, new football buildings will not interest “retail fans”.
    Bernie Marcus used to talk about this concept when building Home Depot. Take care of the girl who buys $1 of rope and make a lifetime customer who may spend $20k over her lifetime with you. Try and sell her $10 piece of rope and you will miss future revenues. I don’t understand why ADs don’t understand that concept when it comes to the can experience.

    Liked by 1 person

    • Junkyardawg41

      *fan

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    • atlasshrugged55

      Remember who sits on the UGAA board & that the ones who know what’s going on & have input about decisions don’t care about the rank & file fans. Those puppet masters pull the strings & the AD does what he’s told to do including hiring Kirby.

      Follow the dollars & you’ll find where the power rests. And these AD’s are gov’t employees, not the Bernie Marcus’ of the world.

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  4. Yuuuge Fran

    Winning is the highest fan experience. Victory needs no explanation, defeat allows none.
    All Jimbo did was reset the Etch-a-Sketch.

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  5. Former Fan

    Football teams are monopolies with built in customers. There’s nothing to make the UGA football team worry about losing fans due to fan experiences with so much money coming from TV. A Georgia fan doesn’t become a Tech fan later in life (unless the fan’s kid goes to Tech). Maybe the intensity of the fan changes over time, but typically, he stays loyal to UGA.

    So what incentive does any football school have to improve the fan experience? OK… so they are losing butts in the seats for future generations. Seems to me the current admins are not to smart about what drives fans to the stadiums anyway. Maybe this generation is different, but for me, it was always the game (i.e. how good was UGA and how good was the opponent) 1st, comfort in the stadium 2nd while many others would say tailgaiting. Now they want to have loud music, wifi, etc. None of that adds to the experience for me.

    IOW, the people running the show have committed customers and even if they royally screw em over, those customers aren’t likely going anywhere. So what incentive do schools have to improve the fan experience?

    Liked by 1 person

    • Stoopnagle

      There you go.

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    • Gaskilldawg

      While fans may remain fans over time, they may cease to be Hartman Fund contributing fans. UGA AA relies on Hartman Fund revenue for a significant portion of its budget. The budget cannot handle a huge transition of contributing fans to watch on television all the time fans, no matter how loudly the at home fans cheer.

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    • Agreed, My son will be entering MTSU in August, and I got plenty of blue swag last weekend when I took him up to Murfreesboro for orientation, You can probably guess what I will be wearing on September, 15. As a matter of fact, I’m not sure my son will be wearing blue.

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  6. I don’t disagree with you.That said nothing improves a fan experience like winning a bunch of games.

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    • Gaskilldawg

      Harold, it is true watching winning improves the experience. The problem is that if the improved experience from watching winning on television at home is a better experience than watching winning at Sanford the Hartman Fund contributions will fall drastically and squeeze the budget.

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  7. South FL Dawg

    You have to ask? It’s because they prioritize a bigger slice for salaries.

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  8. Hal Welch

    FSU’s finances last i looked weren’t nearly as well stead as UGA’s.

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  9. TXBaller

    Staples made the comment yesterday (Friday) that FSU endowments for student athletes et al were $700MM+……TAMU is north of $4B!!!

    Would love to see a true analysis of this for SEC, Top 25 and NCAA Div 1 as a whole.

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