This is a hubristic observation:
… Some think the Big 12 could make up some of the difference with higher penetration from a more loyal fan base. Officials at Nebraska, for instance, think its market penetration would be higher than any school in the Big Ten or SEC.
Do they now. So how come they aren’t getting paid like a Florida or an Ohio State already? My guess is that Stewart Mandel’s buddies from Montana are as aware of the Nebraska brand as they are of the other two schools, so either the Cornhusker brain trust is more inept than its peers in wringing value out of that, or they’re talking out of their asses.
I’m picking the latter. ESPN isn’t known for leaving broadcast revenue on the table. Good luck with that whole Big XII Network thing, guys.