I appreciate that the Chick-fil-A Bowl is bringing “Peach” back to the name, but c’mon, guys, this?
“It got down to what is our history, what is our heritage, what is our tradition and how can we pay homage to that in our name,” Stokan said.
“We undertook research to find out what is the best name and how it fits with the bowl. That’s how we got back to Peach. We felt it was important to the fans, to the staff and to the volunteers who have committed to the bowl through the years. So we paid homage to the history and the tradition of the bowl.”
Seriously, if you had to spend more than, oh, ten seconds on that research, you were wasting your time. It’s the only other name the game has ever had.
The real reason for the move wasn’t homage paying. It was, as happens in so many ways these days, more corporate and commercial in nature.
The change back to Chick-fil-A Peach Bowl stems from last April’s decision by College Football Playoff organizers to make the Atlanta bowl one of six rotating sites of national semifinal games.
The playoff organizers stipulated that the Atlanta bowl’s name would have to become more in sync with the other five in the semifinal rotation, all of which include a traditional moniker as well as a corporate sponsor: Allstate Sugar Bowl, Discover Orange Bowl, AT&T Cotton Bowl, Tostitos Fiesta Bowl and Rose Bowl Presented by Vizio.
Thanks, though. Can’t wait for the peach milkshake, presented by Chick-fil-A.
Get The Picture 
Yeah, we should be glad Truett Cathy isn’t from Dallas, or we’d have to endure the Cotton Milk Shake
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The peach milkshake is a traditional summer offering at chic fil a.
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The best peach milkshake I’ve ever had.
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Agree, mighty tasty in the summer heat. I wouldn’t mind seeing them added to the year round menu. I don’t care a lot for their food but get tempted by some of their frozen offerings.
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EAT MOR PEACHZ
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Heritage, history, and how to pay homage to their name? What a joke. They never should’ve dropped the “Peach” moniker in the first place.
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Wish they’d move it to Macon and call it the “Gregg Allman Eat a Peach Bowl”. Make me feel right at home.
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I’m glad that they didn’t change anything with the Chick-fil-A Peach Bowl®™© ℠TICKET DISCLAIMER REVOCABLE LICENSE/USER ACCEPTS RISK OF INJURY language – By use of this ticket, the ticket purchaser/holder (“Holder”) agrees that: (a) he or she shall not transmit or aid in transmitting any information about the game to which it grants admission, including, but not limited to, any account, description, picture, video, audio, reproduction or other information concerning the game (collectively “Game Information”); and the Chick-fil-A Peach Bowl and each of its respective agents, shall have the unrestricted right and license to use his or her image, likeness, name, voice, comments or other proprietary or public rights and that of any minor accompanying ticket holder in any broadcast, telecast or photograph and/or video and/or audio sound recording taken in connection with the game or other transmission or reproduction in whole or in part of the game, for all purposes, without compensation.
The holder voluntarily assumes all risks incident to the event, including the risk of lost, stolen or damaged property or personal injury. The Chick-fil-A Peach Bowl may darn sure revoke this license and eject or refuse entry to the holder for violation of venue rules, illegal activity, misconduct or failure to comply with any and all security measures the TSA independent contractors deem necessary, just, proper and improper. Gym bags, backpacks, oversized and undersized packages, cans, bottles, weapons, missiles, fireworks, contraband, Coke© ℠, dope, crack, smack, video cameras, cameras with a detachable zoom, wide-angle or upskirt lens, recording devices, laser pointers, lasers without pointers, laser guided missiles (see ‘missles, fireworks,’ above), drones, artificial noisemakers, rocket launchers, light artillery, IEDs and containers of any kind are prohibited on Georgia Dome property, MARTA or inside the I-285 Perimeter except Turner Field.
The holder voluntarily assumes all risk associated with the purchase of this ticket from anyone other than the Chick-fil-A Peach Bowl or its designated agents. This ticket may not be used for advertising, promotion (including contests or sweepstakes), or other trade or commercial purposes without the express written consent of the Chick-fil-A Peach Bowl, ESPN, Paul Finebaum, Jesse Palmer, Harold Reynolds and/or Tebow.
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Heritage, history, blah, blah; it sounds to me like they finally gave up because everyone for the last 8 years consistently referred to it as the Peach Bowl (unless you were ESPN).
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I like this.
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“Eh, what’s in a name?” indeed. The WR from North Gwinnett who just committed to Mizzou is Daniel Imatorbhebhe. Anyone got a good pronunciation of the last name? My pronunciation is similar to Joel Chandler Harris’s Brer Rabbit combatant beginning with “I’m a — —-“.
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That’s funny. To bad you have to allude to it instead of just saying…but it’s seems pretty accurate. Bet he’s heard it before.
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“Too” bad.
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When I hear “Peach Bowl,” I think of cold rainy days in Fulton County stadium with sparse crowds in late December. When I hear “Chic-fil-a Bowl,” I think of rocking in the Georgia Dome on New Years Eve. Maybe the “Chick-fil-a Peach Bowl” brings a new era of college football bliss to our fine state.
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I went every year from age 10 through 15. Why was it always cold and rainy? I never left early. It was such a part of my childhood in Atlanta. The sky line has sure changed a lot since then.
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Oh and it was at Tech, not Fulton county stadium back then
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I guess research included The Chick-fil-a Stone Mountain Bowl.
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