They pay you for what’s on the back.
It seems likely that the Purdue football program’s new recruiting class will benefit coach Jeff Brohm on the field, but there’s no doubt it will help him at the bank.
Under the terms of his contract, Brohm will get a $45,000 bonus because the class was ranked among the nation’s 25 best by at least one of the outlets specified in an incentive provision of his agreement. The group was 25th in both the ESPN and 247Sports Composite rankings. (It was ranked 26th by rivals.com, the other outlet listed in the agreement.)
Meat on the hoof, and the cows don’t get a cut of the action.