Shot.
Here is the problem with NIL for Athletic Departments (beyond compliance issues):
sponsors may decide to divert their advertising budget away from the school and towards the athletes. This will happen.— Andrew Brandt (@AndrewBrandt) July 1, 2021
Chaser(s).
Nebraska has paid more than $30 million in severance payments to coaches and athletic directors in the last 20 years. https://t.co/apSuc3eM2a
— Christopher Heady (@heady_chris) July 1, 2021
Gators have finally paid off former coach Jim McElwain, who gets $500,000 today in the final installment of his $7.5M buyout.
Total cash paid to Mac for his nearly three years of service (22-12 record and two SEC East crowns) was $23.8 million.
— Mark Long (@APMarkLong) July 1, 2021
Once you’re on that gravy train, it’s a painful bitch getting off.
Get The Picture 
And my response is “So what?”
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What company doesn’t have its employees using the company’s good name to make a profit for themselves?
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So a Harvard Law school student getting a paid summer internship should turn the money over to the school…it’s the brand not the kid’s talent that got her the paycheck, right? Same for the MIT student who develops an app for a local business…school rep, not kid’s talent, that got him the deal? When UGA biz school runs a contest for best startup idea, judged by private equity firms who then award the winner money to start the business, that HAS to be confiscated by the university or we’ll lose the allure of amateur business students studying for pure pleasure and the college experience?
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All academic institutions insist upon its graduates not getting jobs at all ever so I think this presents more of a private sector question.
Personally, I love the commercials where the VP of R&D at GM sells Havoline Oil and pockets the money himself. Probably not as much as GM loves it tho. What company doesn’t want to be monetized by others and for others?
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Pretty sure that VP at GM negotiated his salary before signing the contract. I don’t recall any negotiations with the students.
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Maybe no negotiations, but the scholarship athletes have always accepted what they thought was a sweet deal.
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Gosh, you’d think none of ’em would be chasing NIL deals now out of sheer gratitude.
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It’s all about the $$$.
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Most employees don’t have contracts, you know?
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If a law student gets financial aid they are required to pay it back out of summer income:
https://hls.harvard.edu/dept/sfs/student-contribution-from-summer-income/
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Is Georgia Power or Delta going to move their ad dollars from UGA athletics to whomever is the current starting QB? No way. Their brands are tied to the Georgia brand. Is a company like Onward Reserve going to risk their relationship to use the UGA trademarked items on clothing by redirecting some of their commitment to UGA to pay Pod and BV a little bit? Probably not. Will a Magill Society member who runs all of his stuff through his small business not meet his commitment so he can give $5k to a player? Maybe but doubtful.
This is likely a both/and proposition. A relationship with a player is temporary. A relationship with the school is generally permanent.
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I agree with the entire premise, though I thought that the owner of Onward Reserve already said that he would try to use some of the players in marketing deals. But either way, you are correct. Delta, Georgia Power, Coca-Cola, etc. aren’t going to move significant ad dollars from Georgia athletics and put those on a player (especially in light of the fact that their brands are too big to risk the highly likely gaff by a player during his career).
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My point is that I doubt a company like Onward Reserve is going to decide not to make a commitment to Georgia athletics. That money going to Vandagriff and Hot Pod is probably going to come out of some budget for a model. Just my opinion.
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I think this is what you will primarily see throughout college sports. NIL money is not going to be a huge windfall for athletes.
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Oh I think it will come from $ the schools would otherwise receive, but like a lot of folks here have stated I think generally we are not talking big bucks so not sure the school would even miss it.
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So you’re saying my chances at getting a male modelling gig with Onward Reserve are even less than zero now??? DAMN YOU NIL!!!
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Get ready to see a bunch of pictures of UGA players in Onward Reserve shit holding shotguns in catalogues and posters.
In fact, expect a TON of college athletes to suddenly moonlight as models for basically every regional clothing company. A: they’re all a bunch of studs and babes so they already fit the bill. B: you get a major boost in local ad value, potentially a lot more nationally if they become a true star.
I mean, imagine if a smallish clothing company with growth potential had signed Manziel up for a 3 year exclusive deal to use his pictures in their ads right before he played his redshirt freshman season? Just… think about that.
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Relationships with players win championships.
So, as far as a booster the incentive to divert is obvious. But for someone like Delta, the better the team the more valuable your endorsement of the entire team; so perhaps they pay in excess of what they pay to the school to help more directly support the team.
Really, though, the fact that there is another option to affiliate yourself with the team means that the “teamwide” endorsements are less valuable. It’s just competition. I could be the “official ___ brand of UGA” or I could be the brand of JT Daniels, or the brand of that high school kid we all hope goes to UGA. Now there’s another choice for where to spend your ad dollars, and it’s a good one.
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Here’s the nightmare question/concept for an AD: “You’re asking me to donate $1,000,000 to the athletic department to be a small part of adding a wing to the practice facility or whatever in the hope that it will ultimately help persuade better recruits to come here. You’ll name the weight room bathroom after me, which is real cool. But why would I do that if I could just spend $100,000 to endorse this kid and make sure he comes here, and spend another $100,000 to make sure that a junior on the fence about his draft decision stays in school another year? I can keep my $800k AND help us win a championship, which is what it’s all about.”
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Agree with Brandt, and think this is where the unintended consequences of NIL are going to hurt college athletics the most.
The next T Boone Pickens is out there somewhere, and this time he’s giving his $265 mil to the players, not the school.
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Money for school facilities is permanent. Money to kids is not even a guaranteed return of investment. T Boone can waste some money, but not on the scale some fear. Fancy lockers recruit multiple kids so it just won’t make sense to throw a lot of money at one.
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The T.Boone’s of the world will always have ego’s, and the Delta/CocaCola’s will still get a ton of value out of naming stadiums, and that sort of top level marketing. Naming rights for big ticket things like stadiums won’t lose much if any value.
I think it’s the next tier or two down the list of marketers who will be more likely to divert their marketing funds to players more often.
But make no mistake, there’s now competition for where brands can spend their ad budgets on CFB and get major bang for their buck. That will, without a doubt, cost the schools money.
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There is faaaaaar more than plenty to go around.
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If I could do it all over again, I would have aspired to be a mediocre college football coach, landing in the SEC with Jimmy Sexton as my agent.
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Part of me wants to believe that a slight tapering-off of the money spigot could teach some of these athletic departments to be a little more circumspect about their spending. Maybe they’d think twice about whether their football facility really needs a waterslide/recording studio/helipad, or whether they should throw more money at a mediocre coach just because Jimmy Sexton is floating a rumor that he’s being wooed by a rival team.
Aaaah, who am I kidding. They’re not gonna decrease their spending, they’re just gonna rev up their efforts to vacuum out their boosters’ wallets.
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We need mud baths and hot stone messages for all sports.
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Read this AM Spencer Rattler has a top notch agent working on his behalf.
https://www.si.com/college/oklahoma/football/oklahoma-qb-spencer-rattler-partners-with-steinberg-sports-for-nil-representation
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Anyone else surprised Jimmy Sexton wasn’t ready with an NIL Service for Players launching yesterday?
We’ve long saw the man as a visionary, but maybe he’s just a guy smart enough to take care of the dummies running athletic programs, and not a true visionary.
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Or there aren’t enough dollars involved to make it worth his while.
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For the Bo Nix’s of the world, sure. He’ll get his couple of G’s from Milos and be happy.
But for those Instagram Model gymnasts or for the Heisman hopefuls like JT Daniels or for the for-sure PGA-ready golfers or the Olympic-level swimmers and sprinters?
Someone is going to be handling all those deals, and there will be plenty of money in it.
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I don’t think there will be nearly as much money being thrown around as some do. I’m thinking NIL payments are going to be in the hundreds to a few thousand dollars, not five or six figure amounts. Another consideration is that it is highly unlikely the schools and/or especially the athletic associations that own the rights to the school and team’s licensed logos are going to allow them to be used by the athletes in ads unless the school or athletic association is paid for the use of the logo. An ad with J T Daniels wearing a generic red jersey and plain red helmet or standing in front of a car dealership wearing a generic red jersey isn’t as valuable as having a company’s name and logo prominently displayed in a stadium or arena. I also think the big money/big ego donors like the idea of their name on the locker room/weight room/bathroom/etc. for eternity more than paying an athlete who will be gone in a year or two.
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Master P’s son supposedly signed a $2 million deal.
Channeling Derek here, who know Tennessee State was so valuable? 😉
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No, Hercy Miller’s deal is because he’s from that famous school Minnehaha Academy.
Or, could be, it’s because he’s Master P’s son.
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Also, according to that 247 article, “Miller is committed to Tennessee State University, where he’ll play in the fall.”
And: “Master P told TMZ Sports the deal had been in the works for some time…”
Does this mean that, technically, Miller is still a recruit?
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Its the exceptions that matter.
Every rule ever devised had the exceptions in mind and not the average.
The Germans have no speed limit on the autobahn because Formula One drivers sometimes use it and they no how to drive at high speeds. Makes perfect sense but only after the introduction of sufficient amount of airplane glue.
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So Tenn St should be reimbursing the kid for use of his brand!
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A 6′ 3″ 160 lb true freshman guard at Tenn. State? I think I’d have to see the check before I believed he got that money.
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He’s making money because he’s Master P’s son. It has nothing to do with football. He’s only allowed to do it now because of the fact that he happens to play football so every day before July 1st he couldn’t cash in on his dad’s fame.
Now with the new NIL rules, he can do like every other kid of a famous celebrity and cash in on his last name which he’s done nothing to really earn.
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If that’s a legitimate deal and not a setup to drive hype behind that kid then I’ll eat my shoe.
If Master P knows anything, it’s how to build a brand.
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Good points….
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Could be doing it on the quiet right now. Really, though, if he and other agencies don’t take these kids seriously while they’re in college it could cost them major clients down the road. Plenty will let family members and low level flunky agents handle their college NIL stuff before ‘graduating to a real agent’ when they enter the draft…. but not all of them. I guarantee the newer/lower level agents at these big firms are going to be tasked with that kind of thing: “go keep these 10 college QB’s with potential happy for a few years in case one or two turn out to be first round picks.”
If we, here in the comments, have some neat ideas about how this might affect the sport or how schools might react, or what it will cost them or how agencies will respond…. you can bet your ass they have all been studying it for YEARS and have rock solid plans to deal with it. (maybe not the schools, but everyone else)
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That’s a good point. I was expecting some kind of announcement from his agency yesterday, though.
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Its all a complete joke. I get it I really do. But its lost me. I get why players want their share (more than$$ they receive in a free education, stipend, housing and food….) but I honestly have zero desire to watch sports in which athletes primary objective is to sell their personal brand. I promise you it will dramatically hurt the interest in the sport long term. But the TV money will always be there right.
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I’m not sure there is enough “me” in the world.
I hope Kirby takes the old Erk T-shirt and turns that frown upside down:
“ME
team”
Thats message is a recruiting bonanza!
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Where are they going to sell their personal brands on the field? If you don’t want to support their personal brands, don’t follow them on social media. I don’t get the angst over this.
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It’s ok for the kid on scholarship and receiving grants who is in the marching band to play a paying gig at a local nightclub but some 3rd string lineman with great vocal talent better be in the weight room and not singing in that same club…cause the patrons would be there because he wears a G on Saturday and not because they dig his voice or something.
Look, I’m offended that the “Look at me!” Generation can monetize themselves through social media, but then Baby Boomers did nothing but flaunt wealth, so I’ll put the stones down in my glass house. Not everyone can be like the Gen X’ers who just mope around and do nothing. 😜
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Its not about following them on social media. I could care less about what JT had to eat or what truck James Cook drives. Its about a TEAM. Its a joke. The unintended consequences have only just begun. Same people said one and done in hoops was no big deal. College hoops is a disaster it sucks.
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Is college hoops a disaster because it’s boring or because of the one and done? Georgia basketball 2 years ago was fun because of Anthony Edwards, not because of the team’s performance.
You didn’t answer the question … what about what happens on the field will turn you off with NIL?
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Collectively because it sucks. The best players are in the NBA and the best teams never stay together. And the level of play suffers dramatically. Great athletes but the game sucks. Take 40 players that should be on teams in college as in the past for 3 years, and put them in the league. And year after year. I’m glad you had fun watching him, you must have plenty of time on your hands. He was 100% irrelevant. Great talent, yes, fun to watch, but in terms of winning titles or building a program he was more than insignificant. I don’t follow sports for cute fun, I follow players that want to win and will do anything to do so in terms of team practice, unselfishness and sacrifice and play every down like its their last, not worry about what to tweet the next day or some video shoot or signing apperances.
As far as your question when did I ever say what happens on the field? That was not my words. I said I have no interest in putting time, money or energy in following entitled 18-21 year olds that care more about developing their personal brand than being part of a team. Its about commitment. You can disagree that’s fine, its your prerogative, I simply disagree.
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So, you want them to stay, but you don’t support an idea that may encourage them to stay. Got it.
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I think a lot of us are way overestimating the amounts of money these guys are going to get.
The biggest money makers are expected to be these good looking gymnasts, cheerleaders, and whoever else has the personality and looks to build social media followings.
I just don’t see this having a giant impact on current sponsors. It may to a degree, but it’s not something that will be missed too badly. Unless it’s through social media, most of the athletes will need their team gear on to be identified widely, which is more money to the schools.
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I agree. I don’t see this as being the financial drain on the athletic departments that some are predicting. To use your example, and I think that I saw this on Twitter yesterday, there is a gymnast that has over 1,000,000 follows on Instagram. She is going to be able to monetize those follows. But I think to a large degree the companies that are going to pay her for NIL are not the companies like Delta, Georgia Power, Coca-Cola or other big athletic department sponsors.
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I don’t think it’s so much a matter of what some are predicting as what athletic departments have been crying wolf over for a while as an excuse to prevent the players from exercising their NIL rights.
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I think that we are splitting hairs, but yes. The predictions from the writers and pundits are likely the results of the athletic departments predicting financial strain from NIL.
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So ELI5 this for me. Is paying for recruiting now “ok?”. If several schools are vying for a recruit, is it just a bidding war now amongst boosters (or businesses) to throw the most money at said recruit? Because that is sure what the whole damn thing sounds like.
Add the transfer portal to that and now the athlete can go get bids from several schools to see how much their boosters would be willing to pay if they transferred. Now he can leave school A for school B with no penalty because school B has better NIL opportunities??
Is this what people really want?
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Its at a minimum a reality that people don’t want to confront.
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That’s not what I want. But I think that’s what’s going to happen.
I don’t see how the rule against using NIL opportunities as a recruiting inducement can possibly be enforced.
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There’s a way…. but it would require the NCAA making the deal while they still have leverage to do it. With every lost law suit and every misguided statement, they give away leverage. They sit around preaching about the coming free-for-all pay-for-play apocalypse, when they could just make a plan and do it the right way NOW. They keep pushing this zero sum game and they’re losing it badly. They are the only reason they might see the very thing they claim to worry about; a total free for all.
For example, in exchange for generally unfettered NIL, they could do things like require a registry of agents and marketers who submit to some sort of phone tracking with recruits and players, and basically say “players can do ANYTHING with their NIL, but it has to be through these phones/emails/avenues, all of which are subject to audit in order to weed out pay for play deals and other improper inducements/contact. step outside those bounds, no matter what you were talking about, and we find out… it’s strict liability and loss of X number of games of eligibility.”
It’s not perfect (and there are plenty of other things they could do like that), but the reality is that now the traditional “bagman” will have less power and it will cost them more because legitimate competition has entered the market. They’ll be a lot less prone to shady deals if they could lose their right to market with CFB for a term of years if they’re busted. Bagmen are shady… corporations are less prone to say “screw it, if we get caught we get caught.”
But the NCAA’s got to do it while it’s still within their power TO do it. Otherwise the political chips will fall wherever they fall. Legally speaking, there’s real right under the US Constitution to restrict a damn thing these kids do with their NIL. EVERYTHING is against the NCAA right now.
So don’t blame trial lawyers and liberals or whoever the hell else when it in fact DOES become a pay for play free for all. Blame the people who could have fixed it the right way in the first place: the schools and the NCAA.
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There’s *NO real right under the US Constitution….
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The NCAA right now reminds me of Jimmy Hoffa near the end of The Irishman right before he gets murdered: “This is my union…. this is my union…”
The NCAA is receiving similar treatment in exchange for a similarly misguided sentiment.
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Substitute “Taj Mahal facilities” every time you used the word “boosters” or NIL above and tell us what’s different?
Maybe Da U won’t build a water slide now to compete with Clemson, but they might get one or two players to flip over NIL opportunities in Miami vs. South Carolina…is it just the direct payment to the athlete and not the AD that offends some of you?
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So can you answer my questions or not? Is it pay for play now and who ever can pay the most gets the best recruits?
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Regardless of what your feelings are on NIL, I think that men’s basketball is going to be fascinating. In football, I expect the big programs to continue to get the blue chip players at a much higher clip than the have nots. But will NIL shift the balance of power in basketball so that programs with a strong, high net worth booster backing get more kids than they were before NIL? Can Georgia, for example, get more kids from the Atlanta area to stay in state due to NIL opportunities at home?
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I do think more “boosters” will come out of the woodworks for football, basketball, and other sports. People who weren’t shady enough to deal with typical bagmen, but who are perfectly fine throwing money at a kid under the new rules.
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FYI…
Tweeted by Brandon Olson-
Want to know how much athletes are charging in the new NIL Era?
Want to know which platforms they’re on?
Want it all in one place?
https://docs.google.com/spreadsheets/d/1qcLHd0R_pGHxFoETpwPtYg7qdmhc6BN79rn3-55LnmQ/edit#gid=0
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$10,000 per hour for Matt Corral? Are you effing kidding me? I bet there are several kids in the QB room at Georgia that are hoping that Monken turns out to have as great an offensive mind as Kiffin. Is anyone really sold on Corral being anything more than a very good college QB in a pass happy system with a offensive genius calling plays?
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You’re completing missing the point.
That’s all he has to be, and he’s gonna get this rate.
The money most of the male CFB and CBB players will make has everything to do with what they do in their college sports, not what they could maybe do in the NFL or NBA.
Guys like Tim Tebow or Rodrigo Blankenship would’ve made bank during their college playing days had these rules been enacted during their time.
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Whoops. Replied to you in the wrong place at the bottom of the thread.
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That’s the whole point; he is potentially worth that much right now… while he’s got a good year behind him and the potential to be Ole Miss’ savior or at least one of the most talked about players in the most talked about conference in the country. He could break a knee or lose a job to some freshman phenom after two games… then what you say would matter. Right now, he’s on Heisman lists and has the potential to be a Bama killer. So he’s valuable to marketers.
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Asking for $10,000 an hour and getting $10,000 an hour are two entirely different things. A business is going to evaluate how much additional revenue/profit they will receive by spending that much money to have Corral come to their event or do a commercial for them. Ole Miss is not exactly a program with a huge following in a populous state.
I can’t help but think there is going to be some disappointment on the part of quite a few athletes who seriously overestimate their value.
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Andrew Brandt makes money for that analysis? I have been saying this for years. The big brands associated with football and Men’s basketball programs are not going to end their sponsorships.
They may allocate differently when it is time to renegotiate but those programs are integrated into larger marketing strategies so they will only end them if they decide to go in a different direction.
Athletic departments have been fighting this because what they really fear is the sponsors of the other sports in the athletic program diverting dollars directly to athletes and achieving a better return on investment.
Across the spectrum, female athletes are going to benefit most from NIL and the athletic department employees or marketing agencies selling sponsorships will have to work harder and be more creative to keep their sponsors in the fold.
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Looks like Bootch, Herman, Muschamp, Weiss, Sumlin, and all the other ex coaches who bled out schools for millions, are headed towards the public education loan business soon.
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Hey let’s see how many dumbasses I can get to follow me and then I will make bank off it. Nice.
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I completely get the point about who is going to pay them and why and that it has only a little to do with what they do post college career. I was just shocked that Corral was charging $10,000 an hour (5x more than the next group of players at $2,000) and expressing that out loud.
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Of course the teams will be struggling for sponsors because of all the money spent on the lucrative endorsement deals to all of the players.
Just like the NFL, right?
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Does this mean Florida might have to keep Mullen and Grantham for longer than expected? Christmas in July?
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So these very same institutions are gonna with a straight face educate student athletes on how to spend their money wisely …hahahaha
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