This would be funny if it weren’t so inevitable.
In January 2019, in front of hundreds of college sports administrators and executives at the NCAA’s annual convention in Orlando, Mark Emmert made a prediction about the impact of sports betting on the college athletics world.
It will “threaten the integrity of college sports,” he told the crowd before him.
Less than three years later, sports betting has become the new frontier in college sports—a previously shunned category now being accepted in an industry that long leaned on archaic amateurism principles.
In the latest such evidence, the Fiesta Bowl is partnering with Caesars Entertainment, the Nevada-based gambling company, in what is believed to be the first sports betting and fantasy gaming alliance between a college football bowl game and a gambling property.
In today’s college athletics, the only thing with a better winning record than Nick Saban is money.