An exercise in futility

Look, mom!  A US Senator is trying to stuff the genie back in the bottle!

One of the most powerful Republicans in the U.S. Senate is reintroducing a bill to govern name, image and likeness (NIL) that would “preserve the unique amateur nature of college sports,” he says.

Sen. Roger Wicker (R., Miss.), the ranking member of the committee believed to hold jurisdiction over any NIL legislation, is proposing a similar bill to the one he introduced in December 2020. His legislation would legalize college athlete NIL by using a national standard of rules that prohibits boosters and schools from utilizing NIL in recruiting.

Rog, I hate to break it to you, but that “unique amateur nature of college sports” horse is already two counties over from the barn it escaped from.  Although I give you credit for giving the NCAA everything it had on its congressional shopping list.

The bill gives antitrust protection to the NCAA, schools and conferences in two ways. It prohibits former athletes from suing for retroactive NIL, and it explicitly notes college athletes should not be considered employees. The NCAA is fighting two ongoing court cases based on both of these elements.

Yeah, that’s going to be embraced by everyone.  Needless to say, this baby’s as DOA as his previous bill was.