You know, even considering how institutionally dumb the NCAA tends to be, you’d think they might have learned their lesson with this:
The NCAA in 2021 settled a decade-long defamation lawsuit with Bush’s former position coach, Todd McNair, for his role in the infractions case. USC was forced to disassociate from Bush for a period of 10 years that ended in 2020.
But, noooooooo…
The Heisman Trust said it would welcome Bush back into its family if the NCAA reinstated his records from the 2005 season. Heisman eligibility requirements state that recipients “must be in compliance with the bylaws defining an NCAA student athlete.”
However, the NCAA declined to reconsider Bush’s case, saying it does not reevaluate past penalties. In explaining the association’s decision, an NCAA spokesperson mentioned “pay-for-play arrangements” in a statement to ESPN:
“Although college athletes can now receive benefits from their names, images and likenesses through activities like endorsements and appearances, NCAA rules still do not permit pay-for-play type arrangements. The NCAA infractions process exists to promote fairness in college sports. The rules that govern fair play are voted on, agreed to and expected to be upheld by all NCAA member schools.”
It is that claim of “pay-for-play arrangements” that has prompted Bush’s defamation lawsuit.
“The lawsuit is based on the NCAA maliciously attacking his character through a completely false and highly offensive statement that was widely reported in the media and substantially and irreparably damaged his reputation,” Bush’s representatives said in a statement obtained by CBS Sports.
“The NCAA’s statement is completely false and highly offensive. The NCAA knew Mr. Bush was never even accused of, involved in, much less sanctioned for any ‘pay-for-play arrangement,’ which never occurred.”
All you had to do was keep your effing mouth shut, NCAA, but you couldn’t resist. And the result, as the above indicates, was inevitable.
Reggie Bush is going after the NCAA. The former USC star running back and two-time All-American is planning to file a defamation lawsuit against the NCAA on Wednesday stemming from a 2021 statement made by an NCAA spokesperson claiming Bush was involved in a “pay-for-play arrangement,” Bush’s representatives told CBS Sports on Tuesday night.
And why not?