If things are the way this report indicates,
Big 12 leaders have been in talks about essentially converting the Longhorn Network into the Big 12 Network, sources said. In return, Texas would still make more money from the network than any other school.
The Big 12 and Atlantic Coast Conference are the only the so-called Power 5 conferences that do not have their own TV networks.
It’s believed seven of the 10 schools favor expansion. But Big 12 bylaws call for a super majority vote of 75 percent (so at least eight schools) to make a major change. Texas is believed to be influencing Texas Tech’s and Texas Christian’s decisions to also be reluctant to expansion.
Texas Tech has long fallen in line with Texas. Both are public universities that have been in the same league together since 1956, when they were in the Southwest Conference. Texas and Texas Tech were founding members of the Big 12 in 1996.
TCU is believed to be following Texas’ lead because the conference’s power broker reportedly helped the Horned Frogs get into the Big 12 four years ago.
… Bob Bowlsby can’t make up enough data to jump start Big 12 expansion. And why would Texas cooperate, anyway?
Austin American-Statesman columnist Kirk Bohls recently shared his thoughts:
I still see no willingness on Texas’ part to fold the Longhorn Network into a Big 12 network, even if the league gives the Longhorns an extra $15 million share to cover its LHN income, because, the Texas source said, “we would get the same money, but lose our branding and having our own channel? Not very compelling. If we get rid of LHN, it will be to change conferences, in my opinion.”
Branding is a sensitive topic in Austin. Just ask Steve Patterson.