Category Archives: I’ll Drink To That

Old enough to drink…

Old enough to promote.

Sauce for the goose, and all that.  I tells ‘ya — what a time to be alive.

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Filed under I'll Drink To That, It's Just Bidness

Bottoms up!

You, a college athletics administrator:  one bad thing about compensating college athletes for their NIL rights is who knows what they’ll wind up endorsing?

Also You, a college athletics administrator:  hold my beer!

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Filed under I'll Drink To That, It's Just Bidness

Your Fernandina Beach PSA

[Ed. note:  those of you who include financial support of Athens businesses as a reason to end the Cocktail Party on Georgia’s schedule can skip this post.  Everyone else, carry on.]

Hamp Tanner is a longtime reader of the blog and a DGD.  He sent me an email that may be of interest to any of you heading down to Amelia Island this week or any other.

I am writing to let you know about some new offerings in Fernandina Beach this year. First, after almost two years of renovation effort, Mocama Beer Company will open its doors this Tuesday, 11/3/20 at 629 S. 8th Street, Fernandina Beach. The building is at the intersection of 8th St and Gum St in an 18,000 square foot former Ford Dealership building built in 1953. We have a 3500 square foot taproom with 24 taps on the wall. We will have 10-12 distinct beers on tap this weekend. Beer list attached.

Of note, my co-founder, Derek Imes, is a long time Athens resident and UGA grad who was involved with Terrapin Beer and then helped launch Creature Comforts. Several of our investors are also UGA folks. In other words, this is a UGA grad Brewery. Our brewer learned in Boston and then interned at Lagunitas. Then he became the head brewer at Burial Beer Company in Asheville for almost 4 years before we lured him to the beach.

… If you enjoy Tropicalia, I believe you will also enjoy our flagship IPA, Cosmico…

We will be trying hard to attract as many UGA fans as possible for Thursday and Friday. However, we are not a sports bar and even if we set up a temporary tv for the game Saturday, our taproom won’t be the best place for people to watch the game. So we are making Friday afternoon and evening our WLOCP party.

He had me at “a UGA grad Brewery”.

Here’s the beer list:

 

 

Beer                                            Style                                           Abv

Pan American                          – American Light Lager         – 4.1% abv

Light, refreshing, and easy drinking “high school” lager made with American 2-row, Flaked Rice, and Czech Saaz hops.

 

Infinite Harmonies               – Berliner Weisse                    – 4.5% abv

Superlight, dry bodied, sour wheat ale with a quenching finish. German Pilsner, Wheat Malt and Loral Hops

 

Infinite Harmonies Passion Fruit                                          – 4.8% abv

Our traditional Berliner Weisse refermented with a healthy dose of natural passion fruit.

 

Prosim                                        – Pilsner                                      -5.0% abv

Medium Bodied, with a crisp, dry finish. Hopped with Zuper Saazer and Grungeist, imparting a big floral and slightly herbal aroma.

 

Autumn Lager                          – Marzen                                  – 5.3% abv

Lagered for six weeks and boasts complex notes of caramel and toffee with a hint of buscuit, pretzel and raisin. Medium malt sweetness, balanced with a clean, crisp bitterness from German Magnum, and Czech Saaz.

 

Cosmico                                     – IPA                                            – 7.0% abv

Our Flagship IPA starts with a slightly toasty malt back bone, complimented with bright citrus, and tropical fruit aromas of Citra, El Dorado, and Sultana hops.

 

Rare Cargo                               – Hazy Double IPA                      – 8.3% abv

Double Dry hopped with Nelson Sauvin, Galaxy and Taiheke bringing a big hit of fresh squeezed pineapple and orange juice, white grapes, and tangelos with a hint of passionfruit and lime.

 

Night Rush                               – Imperial Espresso Stout        – 9.3% abv

Dosed heavily with Brazilian Dark Roast Coffee, Milk Sugar, Chocolate Malt and Oats.

 

Robust Porter                           – Robust Porter                           – 5.5% abv

 

Evocateur                                  – Robust Coconut Porter           – 5.5% abv

Not seeing anything bad there.

I don’t know what the hours of operation are, considering today is opening day.  Maybe Hamp will hop into the comments and let us know.  Anyway, I plan on dropping in.  You should, too.

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Filed under Georgia Football, I'll Drink To That

Another Georgia Bulldog point of pride

UGA’s College of Public Health, doing the Lord’s work:

Light to moderate drinking may preserve brain function in older age, according to a new study from the University of Georgia.

The study examined the link between alcohol consumption and changes in cognitive function over time among middle-aged and older adults in the U.S.

“Light to moderate drinking” is defined as 10 to 14 drinks a week.  No wonder I feel as sharp as ever.

(h/t)

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Filed under Georgia Football, I'll Drink To That, Science Marches Onward

In the end, money always talks.

As you know it does

Georgia is considering jumping into alcohol sales for the general public in time for the 2020 football season.

Athletic director Greg McGarity expects the sale of beer and wine at athletic events to be a topic at Georgia’s spring athletic board meetings, scheduled for June 3-5.

“If we weren’t interested in perhaps moving forward, we wouldn’t even be going through this exercise,” McGarity said. “Things are trending that way. We certainly don’t want to be behind others but at the same time, we’ve heard of problems that our fans experienced in Nashville and Knoxville. What we don’t want to do is just jump in without a lot of thought and with a good plan that doesn’t affect our current concessions.”

The Georgia Way can be flexible when the reserve account wants it.  Although I do feel a little sorry for the Magill Society donors who shelled out an absurd amount of money for a lounge without a view… okay, not really.

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Filed under Georgia Football, I'll Drink To That

Nothing happened.

In a shocking development…

Meanwhile, Greg McGarity shakes his head at another school missing the marketing angle of making beer sales a premium perk for big donors.

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Nashville, a toddling town

After a sobering-up period, they were released around midnight with the charges dismissed.”

I ask you, who among us hasn’t gotten shitfaced with their parents before the Music City Bowl?

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Filed under Crime and Punishment, I'll Drink To That

The opposite of the Georgia Way

They’re selling alcohol at Texas A&M’s Kyle Field now.  They made good money doing so and fan incidents didn’t rise as a result.  None of which should be a surprise, given the experience at other venues making the same decision.

This, however, is an alien concept in Athens, Georgia:

“The person who sits in the upper deck, the top row, now has the same sort of amenity as the person who has the private suite,” said athletic director Ross Bjork.

Can somebody please help Greg McGarity?  I can hear his coughing spell all the way down here in Atlanta.  Get him a glass of water or something.

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Order me one of them tasty malt beverages.

To no one’s surprise, SEC beer sales have proven popular and profitable.

In Athens, we’d rather drink to our principles… or at least save them for those who can afford them.

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Filed under Georgia Football, I'll Drink To That, SEC Football

He drinks a whiskey pod, he drinks a vodka pod…

I’m not sayin’.

The pods are a super limited-promotional item, available in a single bar during London Cocktail Week, which ends on Sunday. They were devised by the staid scotch brand The Glenlivet and the award-winning bartender Alex Kratena, who have said the capsules, which are bound by seaweed protein, are a stunt of sustainability marketing. Such boring strictures of reality did not prevent people from making jokes about how the pods would soon be omnipresent at outdoor concerts and frat houses. The pods drew quick comparisons to everything from Jell-O shots to Gushers fruit snacks, in addition to the laundry-detergent capsules that became a meme in 2018 after several dozen teens ate them on YouTube.

Many other people looked upon the scotch pods and saw nothing but pure, open-container law-circumventing brilliance. The capsules seemed perfect for sneaking booze into nearly anywhere. When asked if the pods were intended to be a futuristic evolution of the flask, a representative for Glenlivet seemed vaguely horrified and assured me that the capsules were intended to be consumed by adults as a novelty during the week’s cocktail convention. They’re “almost like a cocktail version of El Bulli’s spherical olive,” she said via email, apparently distressed that the internet had taken up a litany of less luxurious comparisons.

I’m just sayin’.

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Filed under I'll Drink To That, Science Marches Onward