Groo is worried about beer. Oh, not about overserved fans’ behavior. More to the point, he’s worried about beer service.
I’m not opposed to the idea of alcohol sales in the stadium, but can Sanford Stadium handle it? I don’t mean the patrons; I’m talking about the neglected infrastructure of areas of the stadium that haven’t been touched since the East stands were added in 1981. I’m trying to visualize how the already-overcrowded concourses of Sanford Stadium would handle beer lines. Navigating the tight East or South concourses for concessions (or anything, really) is already bad enough.
If the plan involves placing beer sales in more open areas in Reed Alley, around Gates 6 and 7, or the West endzone, fine. But this is about revenue, so the temptation won’t be to limit the number of taps or place the majority of them away from where most fans are seated. I have no doubt alcohol sales will happen sooner than later, but I’m going to be very interested in how Georgia implements it. Getting it wrong could be just one more reason to stay at home and enjoy the cold ones from the fridge.
Silly wabbit. This is Greg McGarity we’re talking about. That’s not how the Georgia Way rolls. This is:
For the first time in the history of the University of Georgia, Sanford Stadium will offer alcohol sales this fall. But it won’t be available to general populous — not yet anyway.
The Bulldogs are going to sell beer and wine in one specific area on the club level of its on-campus stadium during the 2019 football season, UGA Athletics Director Greg McGarity confirmed to DawgNation Wednesday. Also known as the 200 level, that is considered a “premium seating” area and has controlled access and the sales are available only to a certain level of donor.
However, that there will be a point-of-sale exchange of money for that area makes it precedent setting.
“We have an area that we’re going to utilize, that we’re going to cordon off and create an area for members of the Magill Society to have limited beer-and-wine sales this year,” McGarity said. “It’s available to a certain level of donors, but it’s not accessible to fans in general seating areas. We’re permitted to do it under the current rules as it stands now. We’re just doing it as a benefit to our donors.”
To be a member of the Magill Society, one must agree to donate at least $25,000 to the UGA Athletic Association over a five-year period. The Magill members must consume the alcohol in the designated area and cannot carry it back to their seats. They’ll be unable to view the game from serving area.
Most schools look at beer and wine sales as a fan-friendly gesture and a way to generate some serious concessions revenue. At Georgia, it’s just another means to make people feel special about turning over $25k
a year to the athletic department. People who will feel special, but won’t be able to watch the game while they drink. Though that’s kind of the point — the journey is more important than the destination.
The perfect touch here would be to put the name of the designated drinking area up for bidding rights. (I keed, I keed… I think.)