As you know it does…
Georgia is considering jumping into alcohol sales for the general public in time for the 2020 football season.
Athletic director Greg McGarity expects the sale of beer and wine at athletic events to be a topic at Georgia’s spring athletic board meetings, scheduled for June 3-5.
“If we weren’t interested in perhaps moving forward, we wouldn’t even be going through this exercise,” McGarity said. “Things are trending that way. We certainly don’t want to be behind others but at the same time, we’ve heard of problems that our fans experienced in Nashville and Knoxville. What we don’t want to do is just jump in without a lot of thought and with a good plan that doesn’t affect our current concessions.”
The Georgia Way can be flexible when the reserve account wants it. Although I do feel a little sorry for the Magill Society donors who shelled out an absurd amount of money for a lounge without a view… okay, not really.
In a shocking development…
Meanwhile, Greg McGarity shakes his head at another school missing the marketing angle of making beer sales a premium perk for big donors.
“After a sobering-up period, they were released around midnight with the charges dismissed.”
I ask you, who among us hasn’t gotten shitfaced with their parents before the Music City Bowl?
They’re selling alcohol at Texas A&M’s Kyle Field now. They made good money doing so and fan incidents didn’t rise as a result. None of which should be a surprise, given the experience at other venues making the same decision.
This, however, is an alien concept in Athens, Georgia:
“The person who sits in the upper deck, the top row, now has the same sort of amenity as the person who has the private suite,” said athletic director Ross Bjork.
Can somebody please help Greg McGarity? I can hear his coughing spell all the way down here in Atlanta. Get him a glass of water or something.
To no one’s surprise, SEC beer sales have proven popular and profitable.
In Athens, we’d rather drink to our principles… or at least save them for those who can afford them.
I’m not sayin’.
The pods are a super limited-promotional item, available in a single bar during London Cocktail Week, which ends on Sunday. They were devised by the staid scotch brand The Glenlivet and the award-winning bartender Alex Kratena, who have said the capsules, which are bound by seaweed protein, are a stunt of sustainability marketing. Such boring strictures of reality did not prevent people from making jokes about how the pods would soon be omnipresent at outdoor concerts and frat houses. The pods drew quick comparisons to everything from Jell-O shots to Gushers fruit snacks, in addition to the laundry-detergent capsules that became a meme in 2018 after several dozen teens ate them on YouTube.
Many other people looked upon the scotch pods and saw nothing but pure, open-container law-circumventing brilliance. The capsules seemed perfect for sneaking booze into nearly anywhere. When asked if the pods were intended to be a futuristic evolution of the flask, a representative for Glenlivet seemed vaguely horrified and assured me that the capsules were intended to be consumed by adults as a novelty during the week’s cocktail convention. They’re “almost like a cocktail version of El Bulli’s spherical olive,” she said via email, apparently distressed that the internet had taken up a litany of less luxurious comparisons.
I’m just sayin’.
One more thing to be aware of at a football game:
These overpriced beers at a football game cost the vendor more than the fan.
A beer vendor at Sunday’s Miami Dolphins game was arrested after charging a fan $724 for two beers on a personal credit card reader, according to the Miami Herald. Nathaniel Collier is facing charges of third-degree grand theft and possession of a skimming device and was issued a $10,000 bond, according to Miami-Dade Corrections and Rehabilitation records.
Collier, 33, didn’t use the credit card reader Hard Rock Stadium provides to vendors, according to a police report obtained by the Herald. The fan received an alert, which included Collier’s name, for the excessive charge.
I have to admit if something like that happened at Sanford Stadium, it would far more likely be due to carelessness, rather than outright criminality.
Then again, when you factor in the Magill Society contribution, three hundred and sixty bucks for a beer doesn’t seem so criminal.