“You saw Notre Dame every weekend.”

Ivan Maisel makes an intriguing argument:  that as the focus of college football shifts from regional to national appeal, Notre Dame’s uniquely national status is in the process of being eclipsed.

Once upon a time, Notre Dame served as the gold standard in college football. It was a national program in a regional sport.

“If you lived in this part of the country, you were interested in the SEC, period,” said Roy Kramer, who retired in 2002 after 12 years as Southeastern Conference commissioner and moved to Tennessee. “The only other entity with name recognition was Notre Dame.”

In the 1960s and ’70s, when the NCAA controlled its members’ TV rights and allowed no team to be televised more than two or three times a year, only one school had a nationally syndicated highlights show that ran on Sundays.

“You saw Notre Dame every weekend,” former Fighting Irish coach Tyrone Willingham said. “If they weren’t on the Saturday broadcast, I know, like a lot of kids, I ran home from church at noon to catch Notre Dame highlights.”

In 1984, the U.S. Supreme Court ruled that the NCAA could not demand control of a program’s TV rights as a condition of membership. Those rights belong to the schools. Seven years later, in 1991, Notre Dame sold its TV rights to NBC. A school with its own network … that, as it turned out, became just one more game in a sea of Saturday football.

The Supreme Court decision triggered the rise of power among the conferences, which packaged their members’ rights to sell to the TV networks. These days, every team is shown to someone pretty much every week.

Add to that what a college football playoff is doing to shape the arc of the regular season, and it’s hard to avoid a perception of erosion.  Or, as Maisel puts it, “Notre Dame no longer stands above the rest. It stands above most.”

That’s reflected in the postseason pot of money.

In the original iteration of the BCS, when the conferences needed Notre Dame to participate to legitimize the format, Notre Dame received a conference-sized payout for making a BCS bowl. For instance, in 2005, the Irish received $14.5 million for playing in the Fiesta Bowl, the same as the Big Ten received and shared among its members for Ohio State being on the other sideline.

But beginning the following year, the Irish received only $4.5 million per BCS gig, along with a guarantee of $1.3 million annually whether they reached a BCS bowl or not. In the College Football Playoff era, Notre Dame received $2.83 million last season. The Power Five conferences split $55 million among their 65 members.

Makes you wonder if the pride of independence is worth the money the school is letting slide.

 

22 Comments

Filed under Notre Dame's Faint Echoes

22 responses to ““You saw Notre Dame every weekend.”

  1. Mayor

    It seems to me that ND is still being overpaid.

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    • RandallPinkFloyd

      Was thinking the same thing,Mayor.

      Need to get this off my chest, y’all. I grew up Catholic and went to parochial school for the first 9 years of my life. Thought it was ‘cool’ to like Notre Dame. Turns out all the kids at my school that thought ND was cool didn’t have a chance in hell to get into ND (they could hardly get into a SEC school). I finally went to a public school in high school and then on to UGA and with every year my hatred for Notre Dame grows. The whole thing. The aura, the pomp and circumstance, all of it(not to mention how bad the Catholic church has screwed things up over the last few decades). They haven’t won anything of significance in quite some time and honestly we should have been the team to hand them that beat down in 2012. I really hope Fromm rises to the occasion tomorrow night, our defense plays lights out and Sony and Nick EAT. This victory would be sweet for a number of reasons for the Dawgs, but it has a little bit extra juice for me right now.

      Sorry for the rant, guys. Had to get that one out.

      Liked by 1 person

      • KornDawg

        Allow me to share my reasons for hating the Domers. I was in the USMC from 90-94. There were a few guys in the company, none of whom were from anywhere near Indiana, that found out they were part Irish, I guess, and proceeded to celebrate all things shamrock related, including drinking Mickey’s, pulling for Notre Dame, and listening to House of Pain. They were pretty obnoxious. That coincided with a time that ND actually played decent football, so they seemed like front runners, too. And then there was the Sgt, who was from the midwest, that guaranteed me that his son would one day play QB for the Irish. That didn’t quite play out. My reasons aren’t quite as substantial as yours, mine are really kind of petty, but they’re reasons nonetheless.

        Liked by 1 person

        • RandallPinkFloyd

          My reasons are fairly petty. I don’t care, though. Shocked that the sgt’s son never played QB for the Irish. Also, thank you for your service.

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      • Got Cowdog

        Pink, you are dead on about ’12.

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      • southernlawyer11

        I grew up catholic and went to an all-boys, catholic high school equivalent of Notre Dame. We even had the same colors and helmets and prayed to “our lady queen of victory” on gamedays. I know every single thing you are talking about… hell my dad was 1 of 8 kids. My grandmother always had a cold shoulder to one of my aunt-(in-laws) because she “robbed” my older uncle of (a) going to play football for the irish–he chose ole miss–and then (b) becoming the catholic priest he was destined to be.
        I feel ya.

        Liked by 1 person

  2. Hillbilly Dawg

    This ain’t your daddy’s Notre Dame.
    Or if you’re like me and just starting a statin regime and getting AARP literature, then it ain’t the ND I grew up with.

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    • KornDawg

      I’m 45, just started a statin, and for some reason my wife has signed up for AARP literature, which I received in yesterday’s mail. I’m right there with ya.

      Liked by 1 person

  3. Normaltown Mike

    And who brought down the NCAA TV fix?

    How bout them Dawgs!

    So basically what you’re saying is that Georgia has been harassing Notre Dame for decades.

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  4. 92 grad

    This is kind of hard to nail down, if ND is losing its edge in terms of media money or national popularity. I do believe that ND isn’t special anymore in the same way I view all division 1 programs as being more commonplace or mainstream.

    Modern day media has saturated the nation where we can watch and read about our team all day every day (effectively, not meant literally). People used to be Norte dame fans just because they could watch them and read about them and it didn’t matter if they were in different time zones or regions. It was there so people liked it. Now, we can be fans of any team we wish and it doesn’t matter if you live in Atlanta or anchorage.

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  5. Got Cowdog

    I’m very conflicted. St Patrick’s day is my very favorite March holiday. I don’t know if I am part Irish, I stopped tracing my genealogy when I found out that Great Grandpa was a pony express rider and Great Grandma was the “Manager” at a brothel in Southeastern Arkansas. (No need to look any deeper than that, it explains a lot). My question is: Is it OK to celebrate St. Paddy’s Day and still hate Notre Dame?

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    • RandallPinkFloyd

      It absolutely is ok, Cow. You shouldn’t feel conflicted about this arrangement. St Patty’s Day is for anyone who likes booze… or anyone who likes wearing green for a day.

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      • Just Chuck (The Other One)

        If you live in Georgia and haven’t made it to Savannah for St. Paddy’s day, you’re not doing it right. Doesn’t matter if you aren’t Irish.

        Liked by 1 person

        • Got Cowdog

          That’s a relief. The Italian restaraunt/dive bar around the corner from my house goes all out for St. Paddy’s. The two bartenders wear the obligatory two size too small “Kiss me I’m Irish” T-shirts and are truly sights to behold. There are specials on Guinness and Jameson’s. I would be very sad If I could no longer attend.

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  6. Macallanlover

    I admit resenting ND for the preferred position they occupy for ratings, bowls, and the extra consideration they get from the mini-playoff systems we have had in place since the beginning of the BCS era. Cannot blame them for accepting the favoritism they have been afforded, but tired of it at this point. Unquestionably the brand has been diminished, but it still strong, especially in the Northeast where many “part time” CFB reside. It is the large number of TV sets in that geography alone that drives much of the imbalance we still see, imo.

    I welcome the time we see that influence reduced to where they have to earn what they get like most others. It is true that other blue blood programs benefit as well, including UGA, but none like ND has enjoyed, and it isn’t even close.

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  7. Dave

    Bottom line is, things change. Like he points out, college football is a national brand now. The much maligned BCS still made games from other conferences that much more important to those vying for a spot. Then, the college playoff as well as a lot more matchups between big time programs from different conferences came along.

    It’s all essentially made it impossible for one school to remain a singularly national program. You can see just about every remotely relevant team on TV every Saturday. It wasn’t that long ago that some Georgia games were either on PPV or not broadcast at all.

    I know I’m in the minority of Georgia fans when I say that, because I grew up when they still were nationally relevant, I’d like to see them become so again. It just kind of goes with college football.

    I’m glad they are for the moment, so if/when we beat them tomorrow, it will count for just a little more.

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  8. JCDAWG83

    College football is still a regional game in spite of what the networks are trying to create. The Super Bowl drew 111 million viewers and a 45.3 rating, that is a national audience. The Bama/Clemson CFP game drew 26 million viewers and a 15.8 rating. I would imagine any CFP championship game would draw about the same number of viewers regardless of which teams played.

    The only college team with a true national audience is Notre Dame. As the major Catholic school, it draws fans from every state. No other team can claim a true national audience. It’s true most major colleges have some alumni and fans in every state, none have enough to affect the viewership of a football game ratings.

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  9. Gravidy

    Notre Dame isn’t anywhere near as important to the college football landscape as they think are. That has been true for at least the last couple of decades or so, and it gets more true every year.

    Even if/when they do eventually play consistently excellent football again, they will never retain the national prestige that their most ardent fans think they never lost.

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  10. ApalachDawg

    I’m Irish, I’m devout catholic, I’m a south ga nw fl redneck UGA grad.
    I don’t hate ND. I pull for them when there is zero conflict for the Dawgs.
    Make no mistake, I want to beat their ass tomorrow – just like how I felt in 1980.

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    • Faulkner

      I was raised and still am an active Catholic. My parents who are in their mid eighties are big time ND fans. I was raised a ND fan but turned to the Dawgs somehwere in the mid nineties. Seeing as I moved to the south/Atlanta in 83, I missed the 80 championship therefore I don’t have the hatred of ND built in. Like Apalach Dawg, I pull for ND when there is no conflict. Wish I had gotten my act together and gotten tickets to see the dawgs hopefully beat my second favorite team in what should be a great environment.

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