Daily Archives: December 24, 2018

They’ve got a good thing going.

This almost makes too much sense.

CBS will sign a long-term extension with the SEC.

I am probably too early on this prediction, but it will happen. SEC brass feels like its broadcast deal is undervalued. CBS knows its deal for an SEC game of the week is a bargain. CBS executives Sean McManus and David Berson know how to cultivate relationships, so I expect them to open the rights deal early and sign a long-term extension. CBS loves the SEC package, which consistently is the highest-rated college football package on TV. The SEC loves having such a high-profile broadcast window on CBS. Some in SEC country may advocate for this package to hit the open market, but I expect these two quietly to work out a deal.

Both of these are true:  “CBS loves the SEC package, which consistently is the highest-rated college football package on TV. The SEC loves having such a high-profile broadcast window on CBS.”

You’d think nobody would be dumb enough to screw up something this obvious, but this is college football we’re talking about…

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Filed under SEC Football

It’s money that they love.

See if you can discern the common thread between this and this.

C’mon, it’s not that hard.

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Filed under College Football, It's Just Bidness