The Greatest Definite of Our Era

What’s especially hilarious about this idiocy…

… is that it turns out somebody else ran through that door before the Buckeyes did.

However, there could be a snag. Marc Jacobs, the apparel company, beat Ohio State to the punch when it comes to that three-letter word. Its application for “THE” (as in THE BACKPACK MARC JACOBS) was approved by the U.S. Patent and Trademark Office in June, but that remains under review, according to the Jacobs application. Marc Jacobs would have priority in the trademark because of the filing date, according to Gerben.

No word yet on whether Georgia is considering pursuing a trademark for “AND” from Red and Black.



Filed under It's Just Bidness

19 responses to “The Greatest Definite of Our Era

  1. Dave

    Still think they should go with the indefinite article “An.”

    An Ohio State University sounds better.


    • Macallanlover

      And it is a truer representation. They are also widely linked to “obnoxious” and “pretentious” jerks. Regardless of accuracy I doubt they get those either, although both terms fit them well. But it is both “obnoxious and pretentious” to lay claim to THE most frequently used word in THE English language (but not surprising.)


  2. Hobnail_Boot

    They are THE worst.

    Liked by 2 people

  3. Doug

    It’s almost as if they said to themselves, “Well, if Urban’s retiring, I guess we’ll have to find some other way to be insufferable pricks.”


  4. Paul

    According to the USPTO: the legal definition of a trademark is any word, slogan, symbol, design, or combination of these things, that identifies the source of your goods and services and distinguishes them from the goods and services of another party. But the easiest way to think about it is this: a trademark is a brand for goods and services. How exactly does ‘the’ fit that definition?


  5. Cojones

    A pox upon “The”.

    Liked by 1 person

  6. FlyingPeakDawg

    Meanwhile, SI voted UGA as the number 1 mascot. But we already knew this.


  7. W Cobb Dawg

    I suppose this might be a rant better suited for the playpen, but trademarks and patents have gotten way, way out of hand. They dominate our trade negotiations. We fork over billions in excessive fees. Bill Gates still receives billions for a patent from decades ago (for a product many people believe he stole). The sooner we cut the length of these trademarks and patents down to something like 7 years, the better off every man, woman, and child will be.

    Now get off my lawn! TM


  8. Bulldog Joe

    The Georgia Way should trademark the word ‘BUT’.


  9. FarmerDawg

    Leaders and Legends indeed?


  10. Salty Dawg

    More money than sense.