The Pac-12’s saving grace?

Could it be an accident of location?

Late-night West Coast games are referred to as occurring the “Fourth Window” — after 10 p.m. ET. As much ribbing as the Pac-12 has received for those games (#Pac12AfterDark), there is no way around them. They are valuable programming that fills late-night TV slots with guaranteed ratings.

That’s why the late window is key for the Pac-12. It may be why ESPN could remain engaged with the conference beyond Thursday’s reported expiration of an exclusive 30-day negotiating window. Without the Pac-12, ESPN may not have late-night football. Fox is already set there with its Mountain West contract.

One industry course speculated: If ESPN doesn’t get a piece of the Big Ten, does it go all-in with whatever is left of the Pac-12?

“An alternative to the Mountain West” is a helluva sales pitch, fellas.

17 Comments

Filed under ESPN Is The Devil, Pac-12 Football

17 responses to “The Pac-12’s saving grace?

  1. Re-alignment (or not) based upon TV scheduling time slots. Sounds great!

    Like

  2. While I’m not going to stay up until 1:30 on Sunday morning to watch the finish of a Pac 12-2 game, I imagine there are plenty of people in the central time zone and later who will. That why I really thought a marriage of the Big 12 and the remainder of the Pac 12 would be attractive to the TV guys. While USC and UCLA have the So Cal market, Oregon, Utah and Washington actually play a good brand of football right now.

    Liked by 2 people

  3. stoopnagle

    Yeah, I hope SC and UCLA are ready to play at 7 pm local every home game when they move to the B1G.

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  4. beatarmy92

    Content is King. They should be able to get a good media deal.

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  5. whb209

    If Oregon and Utah can’t draw a TV crowd then the Pac12 is dead.
    Those two should be able to bring in a late night east coach audience

    Liked by 1 person

  6. W Cobb Dawg

    “Without the Pac-12, ESPN may not have late-night football.”

    Don’t be so sure about that. If espn doesn’t get a piece of the contract, can we safely assume we’ll be seeing MAC starting times at 10:00 eastern? Maybe ACC too. There’s gotta be a way of ‘doing it for the players’ in there somewhere.

    This comment is tongue-in-cheek, but who knows…

    Like

  7. godawgs1701

    I love Pac 12 After Dark games. There is nothing better than a College Football Saturday starting our tailgate at 7 AM, watching the early games and then walking down the hill to Sanford Stadium at 3:30 pm and then heading back to my buddy’s place in Athens with takeout to hit the 7 pm and later games. You can’t ask for a better Saturday.

    Liked by 5 people

  8. agreed with godawgs1701 – – ain’t nothing finer than coming home after a huge Georgia win, having some dinner, then letting the wife fall asleep while I semi-watch #Pac12AfterDark and continue basking in the glow of victory. #FeelsGoodMan

    Liked by 2 people

  9. uga97

    David Shaw approves this message.

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