Which part of supply and demand don’t you get?

The saddest thing I’ve learned so far from the Division I Presidential Retreat is that Mark Emmert has a firmer grasp of economic reality than the school presidents do.

… Schultz also noted there was far greater concern among university leaders about the escalating cost of coaches’ salaries, perhaps because so many schools operate athletic departments that are already losing money.

What else is new?  Emmert’s response is the only correct one (at least if antitrust law matters to you):

The presidents also discussed ways to rein in costs, but Emmert said there wasn’t much talk about escalating coaches’ salaries. The marketplace dictates those salaries, he said.

And these are the people running major academic institutions.

Though this is where politicians like Hatch have missed the boat.  Were Congress to offer an antitrust exemption in exchange for a playoff/broader funding distribution arrangement, that’s a grand bargain which D-1 schools would look at very closely.  Most university presidents would love nothing better than to stick it to the Jimmy Sextons of the world.


Filed under College Football, It's Just Bidness

6 responses to “Which part of supply and demand don’t you get?

  1. Stoopnagle

    There’s a real quick way to bring labor (or would this be management?) costs under control. All it takes is a re-valuation of the worth of athletics to an institution.

    Just ask Robert Maynard Hutchins.

    Of course, if we did that at UGA, our leadership wouldn’t have a way to funnel extra money to himself in times of financial crisis.


    • gastr1

      The thing to do would be to stop all of the other in-flow that the wealthy AD’s pull in: booster money (just don’t cash the checks), ticket receipts (make ’em lower), sales of team paraphernalia (stop selling it), and woah!, tv contracts. But somehow I cannot imagine any college president stepping up and shutting off the real money pipeline that the coaches drink from in the first place.


  2. AusDawg85

    Emmert also vowed to reduce the size of the NCAA rulebook. Possible examples include:
    – using 8 point font type
    – 1/4 inch margins
    – eliminating all the rules that were supposed to cover the “we didn’t know” situations
    – and the best one: Going to just 1 Golden Rule….do whatever makes the most money.


  3. HVL Dawg

    I’d be happy to coach a D1 program for a great discount. Let’s say I’ll coach any school’s team for a measley $300,000 a year plus benefits plus Nike gear. Except I’ll want an ironclad 15 year contract that includes a funded pension.

    I won’t win many games but I’ll make less than you are paying the current coach.


  4. Cojones

    Well, the demand for ADs just went down with the firing of Boise St’s Athletic Director.