Stewart Mandel and Seth Emerson ($$) pull out their stopwatches in a effort to answer one of the burning questions of our time: “If college football games feel longer, is it the commercials’ fault?” Their answer:
But the new clock rules, aimed at shortening the overall game times, have put the commercial breaks in more focus. Plays in the game have been cut down, but commercial breaks have not gone up — though it may seem that way.
Especially if you watch the SEC on CBS, apparently.
No broadcast takes more commercial breaks than the SEC on CBS. In addition to four breaks of 2:20 each quarter (shorter than the ESPN-SEC games), CBS can insert two additional 1:20 breaks per half. And they sometimes cram in 30-second floaters on top of those.
We logged the 2022 Florida-Georgia broadcast and last Saturday’s South Carolina-Georgia broadcast. The total commercial time for each was approximately 49 minutes, a few minutes more than other networks.
During South Carolina-Georgia last Saturday, CBS only got in three of its four allotted breaks in the first quarter, thanks to long drives by each team. It made up for it by carrying one over to the second quarter, which the SEC permits. It also used the two additional breaks per half in the second quarter, and it snuck in a 30-second break when Georgia called a timeout in the final minute.
So, eight commercial breaks in one quarter — several of them short breaks, but all stoppages of play that not just the fans notice.
“Our coaches have expressed that the game has lost its flow,” said Todd Berry, executive director of the American Football Coaches Association. “Quite honestly, I think it’s something college football needs to look at.”
Hey, next season that’s your problem, Big Ten. Enjoy!