Interesting catch by Dan Wolken…
But here’s the reality that is making many athletics directors across the league uneasy, even as they collected $43 million in revenue share from the league last year: After the initial budget pop, SEC Network dollars are flattening and fewer fans are interested in sitting outside for four hours in the September heat to watch mismatches. Some schools are turning to increased alcohol sales in the stadium to grow revenues after the SEC relaxed its rules this spring, but for now, it’s getting harder to find new ways to tap into the money spigot.
It should catch everyone’s attention when Auburn — an athletics program whose annual revenues have gone from $82 million in 2007 to $147.5 million in 2017 — is reducing expenses by 10 percent across all sports.
To be sure, Auburn is in much better financial shape than all but a handful of major programs, but recent expenses have eaten into its surplus. In an article on AuburnSports.com, Auburn athletics director Allen Greene described the nature of cuts as mostly cosmetic — having teams stay at more budget-friendly hotels on the road, eating at Outback as opposed to Ruth’s Chris, perhaps more bus rides for away games than charter flights.
Maybe they’re saving up for Gus’ buyout.