Too much is never enough.

Interesting catch by Dan Wolken

But here’s the reality that is making many athletics directors across the league uneasy, even as they collected $43 million in revenue share from the league last year: After the initial budget pop, SEC Network dollars are flattening and fewer fans are interested in sitting outside for four hours in the September heat to watch mismatches. Some schools are turning to increased alcohol sales in the stadium to grow revenues after the SEC relaxed its rules this spring, but for now, it’s getting harder to find new ways to tap into the money spigot.

It should catch everyone’s attention when Auburn — an athletics program whose annual revenues have gone from $82 million in 2007 to $147.5 million in 2017 — is reducing expenses by 10 percent across all sports.

To be sure, Auburn is in much better financial shape than all but a handful of major programs, but recent expenses have eaten into its surplus. In an article on, Auburn athletics director Allen Greene described the nature of cuts as mostly cosmetic — having teams stay at more budget-friendly hotels on the road, eating at Outback as opposed to Ruth’s Chris, perhaps more bus rides for away games than charter flights.

Maybe they’re saving up for Gus’ buyout.



Filed under Auburn's Cast of Thousands, It's Just Bidness

11 responses to “Too much is never enough.

  1. WarD Eagle

    Ruth’s Chris is pricey for a school trip. I bet the band doesn’t eat at Ruth’s Chris.


    • Jeff Sanchez

      Ruth’s chris? Chartered flights? My god, the exploitation, the humanity


    • Russ

      I was about to say the same. Ruth’s Chris is pricey period. That “Ruth’s Chris” and “school trip” are in the same sentence is pretty bad.


  2. FlyingPeakDawg

    Time to talk to the venture capitalists. Then have Samsung swoop in and buy the SEC media rights. The profit sharing for SEC enabled smart tv’s will be sweet $$$ to the AD’s. Who needs the expense of having fans in stadiums.


  3. Texas Dawg

    At some point they will figure out that the fans are not a never ending ATM machine. We want value for our dollar. As the stadium game day experience has lessened in pleasure and the prices have increased, what did they think would happen? Tickets have become expensive. Tailgating has become a hassle (directly as a result of the powers that be) Games are often against cupcakes, they have horrible start times, lousy restrooms, long concession lines for overpriced concessions, and they last forever due to TV timeouts. All of that coupled with my HUGE HDTV, cheap beer in the fridge, and my tailgate on the back porch (as apparently do may others) does not bode well for the future. Return the FUN and VALUE to the whole game day experience without trying to fleece the flock, and your stadiums will be full again. NOTHING beats the in person gameday experience until they suck the fun out of it as they have done.


    • HiAltDawg

      Cheap Beer? Hell, Texas Dawg, with the cash money you’re savin’ you could drink the most overpriced beer out there (and we’re looking at you Creature Comforts with your $35 bottles) through a rolled up hundy like a straw and come out ahead!


  4. The Georgia Way

    How many SEC West towns have a Ruth’s Chris? Our Magill Society membership knows the answer is, “Not many”.

    Rest assured, the next time you see our Georgia-made Blue Bird pull into the Golden Corral, you know our students are eating at the Official Steakhouse of the Georgia Bulldogs.



  5. Chi-town Dawg

    While reading this post, I received an email from the UGAA offering me the option to buy South Carolina tickets for $125 each. It’s become common place now for big time visiting rivals to return unused tickets, but who in their right mind would pay that much to sit in the 600 deck. Same is true for Auburn and GT tickets going for $100+ when they return them. The well is starting to run dry and it’s going to get a lot worse.


    • The only reason we are pricing those tickets at that price is that’s what they charge us for our visitor allotment.

      I guess we sell out our visitor allotments when we go on the road.


      • Chi-town Dawg

        I know it’s a reciprocal pricing arrangement, but opposing fans almost always purchased their full allotment for big rivalry opponents. However, we’re seeing more and more of the Auburn, South Carolina, Tech, etc. tickets being returned. This tells me the SEC hardcore fans are now starting to turn them away.