Yeah, well, that discussion sounds like throwing a bowl of spaghetti against the wall to see what sticks.
Executives are expected to examine a great number of bowl-related issues, including stiffening the criteria for bowl eligibility from a 6–6 record; providing more standard name, image and likeness (NIL) payments to all players participating in a bowl; further incorporating bowls in the expanded playoff; shifting bowl games up a week in December; establishing more flexibility in conference bowl affiliations; and, finally, incorporating more television partners within Bowl Season.
Some of that sounds stupid — stiffening the criteria for bowl eligibility from a 6–6 record means fewer games. And while that would make the Danny Kanells of the world happier, it’s a different story for a lot of folks.
In 2021, bowl games—including CFP bowls—averaged 4.7 million viewers. That number eclipsed the average viewership for a MLB playoff game that season (3.48M). This year’s Vegas Bowl pulled in 2.5 million viewers to beat several other programs airing on the same week, including WWE Smackdown on Fox (2.2M), UCLA-Kentucky basketball on CBS (2M) and a Celtics-Lakers NBA game televised on ESPN (1.7M).
Some of that is nothing more than wishful thinking. The bowls won’t be sniffing more games in a 12-team playoff, as the sentiment strongly favors playing games on campus. And the suggestion to incorporate more television partners will be laughed out of the room, considering how many bowl games ESPN outright owns the rights to.
On the other hand, more flexibility with bowl affiliations would be an easy move that couldn’t hurt. As for NIL, well, there’s money out there already. It’s a question of whether there’s a willingness to redirect it.
Several holiday college basketball tournaments have paid participating players through NIL deals. But bowl checks would be more sizable. Bowl payouts range widely, from the Bahamas Bowl’s $225,000 and the New Mexico Bowl’s $1 million, to the Quick Lane Bowl’s $2 million and the Valero Alamo Bowl’s $8.2 million.
Traditionally, payouts go directly to conferences of participating teams. Leagues then normally distribute that revenue among their members.
“The payouts from bowl games could certainly be directed entirely to the players instead of the conferences if that’s what the commissioners wanted,” Carparelli says.
That would certainly be a change from the status quo. Color me skeptical on that progressing, though.
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