One year ago, I posted this:
Second, while nobody at Butts-Mehre wants to acknowledge the possibility that there is a limit to our wallets’ generosity, you better believe somebody has taken notice of the fact that the cumulative Hartman Fund cut off score to renew the receipt of two season tickets fell from 6701 in 2015 to 1201 in 2016. Sure, one season doth not a trend make, but in the wake of a coaching change supposedly jazzing up the fan base – #93k, good times, remember? – it doesn’t appear to reflect the sense of enthusiasm for the program that’s being pushed in many quarters.
With 2017’s impressive home schedule in mind, you can probably guess where this post is headed.
Hartman Fund donors with 550 priority points or higher who contributed a minimum of $275 per seat and requested renewable season tickets will receive them.
Over two years, that’s a drop off in qualifying points of more than 90%. That still may not be a trend, but what label would you apply? Given what little we know about the 2018 schedule — Austin Peay is currently Georgia’s opponent in the opener, be still my heart — it wouldn’t be a surprise if that trend, or however you want to refer to it, has some staying power.
I went on in that old post to write,
Moar sure: yeah, win an SECCG or two and that fall will be arrested. The question is, will that be enough in the years to come for Georgia fans to continue shelling out “more for what’s likely to be a lesser home schedule”? We know Greg McGarity hopes that’s the case. If it’s not, is there any more of a Plan B in place than expecting television revenues to make up the slack? You know how impressed I’ve been with the business acumen of the athletic department, but, obviously, your mileage may vary there.
Maybe we’re in the middle of a controlled experiment to see how much we’re willing to put up with to attend Georgia football games. (Apparently, it’s a fair amount.) Without a trip to the SECCG and a compelling showing there, it’s hard to see where the athletic department goes to generate more excitement from the paying fan base.