If you’re looking for a more realistic way to go forward with the Cocktail Party than Mike Griffith’s relentless nihilism you might be interested in this take by… ***checks notes***… Matt Hayes?
For years, the city of Jacksonville has made it too difficult for the universities to ignore the fiscal impact. The schools earn about $5.5 million each for the game, about $3 million more than they would for a typical home game.
But you don’t make your football coach the highest-paid in the game — Smart last week signed a 10-year deal worth $112 million — and not listen to what he inherently believes will make the program better.
The contract with Jacksonville ends after the 2023 season, and the game is so important to the SEC media rights deal, CBS announces well in advance of the season — every year — that the Cocktail Party is locked in at the coveted 3:30 p.m. spot.
Or as one industry source told me last week, “You’d have to be crazy to not put that game in that spot, no matter what their records are. It’s ratings gold.”
Ultimately the decision to keep the game in Jacksonville will come down to money. Or as Jacksonville Mayor Lenny Curry told me, “That’s probably 95 percent of it.”
In other words, Jacksonville must overpay Georgia and Florida and force them to say no. If the payout moves to $7 million-plus per team, will Georgia say no to $14 million every 2 seasons to cash $5 million and keep 4 home games over the same span?
That’s a big number ($9 million) to walk away from.
The universities could likely petition the NCAA — or make a rule after the current NCAA restructuring gives the Power 5 schools complete control — to allow both teams to host recruits at the game. The schools could then pass along the expense of doing so to Jacksonville.
There are numerous answers to keeping the tradition of the Cocktail Party alive, but it will ultimately come down to Georgia president Jere Morehead and deep-pocket boosters — who just made Smart the highest-paid coach in college football.
You’re not doing that and ignoring something he feels is vital to avoiding 41 more years between championships.
I think that’s pretty close to being right. For sure, you can’t ignore Smart’s expressed preference (which isn’t the same thing as giving him everything he asks for). But I’ve got to say I’m a little amused to see people who for years have praised the Georgia Way for fiscal prudence turning right around to say it’s fine to give up a few million so that Kirby can have one more opportunity every other season to host recruits.
Squeeze Jacksonville for everything it’s got — and Smart’s very public wishes should make that easier — while also pushing Greg Sankey, who, after all, is in charge of a conference that’s about to host both of college football’s traditional neutral site gems, to lobby the NCAA to pass a rule to allow recruits to be welcomed to the Cocktail Party and the Red River Showdown. That’s a win-win in everybody’s book.